Assistant Professor
Baker Alkhlaifat

Curriculum Vitae
  • Major: Management Information System
  • College: Faculty of Business and Economics
  • Department(s): Management information systems Department
  • E-mail: baker@ahu.edu.jo

Factors Affecting Consumers' Trust Towards E-Commerce: Evidence from Jordanian Students' Perspective
  • Research Summary
  • E-commerce has grown widely as a new mode of trading goods and service to every work and aspect of the society due to the rapid growth of the use of internet. However, consumers are still sensitive towards the trust of e-commerce. This study examines the factors that are affecting consumers’ trust towards e-commerce, with evidence from students in Jordanian university. Using the sample of 150 university students in Jordan through questionnaires, the findings indicate that there is significant effect of consumer behaviour as well as privacy and security on consumers’ trust. This study recommends that more extensive culture awareness programs should be provided by both public and private sectors in order to provide Jordanian population with needed information about e-commerce and its benefits; and also pay more attention to the security issues and communicate their actions toward ensuring secured services to their consumers.
  • Research link
  • key words
    e-commerce, consumers, trust, behaviors, security, privacy
The Impact of Service Quality and Relationship Quality on E-Advertising Success: Knowledge Management as a Moderator
  • Research Summary
  • Existing studies have examined forced viewing of online advertisements and elucidates how consumers experience forced exposure circumstances in interactive environment while very few of this studies have really investigated the aspect of relationship quality and service quality in relation to online advertising. This study seeks to examine the effects of relationship quality and service quality on e advertising in the advertising industry with the inclusion of knowledge management’s role as a moderator to measure its influence on the relationship. After using survey of 119 CEOs and managers of advertising agency companies in Jordan, the findings show that relationship quality (trust, commitment, and satisfaction) and e-advertising success are positively related. The findings also show that service quality from the perspective of service tangibility and service responsiveness have insignificant relationship with e-advertising success, meanwhile service quality from the perspective of service reliability is positively and significantly related with success of e-advertising. Knowledge management moderates the association between relationship quality and e-advertising success, but insignificant in the relationship between service quality and e-advertising success. This study suggests that advertising agency companies should improve in service and relationship quality by implementing and effective knowledge management system that will enhance the established trust and commitment with their online consumers, and lead to e-advertising success.
  • Research link
  • key words
    service quality, relationship quality, e-advertising, knowledge management
Factors Contributing To Project Success among Organizations in Guinea
  • Research Summary
  • Project Management in Guinea is growing rapidly such as in many developing countries. It’s heavily used now in diverse area such as in agriculture, construction, manufacturing, telecoms, IT, education, and so on. This high prevalence of making projects in various sectors determined the increasing importance of effective project management. Managing project rightly at a right time with multiple constraints (human and technical aspect) remains the main challenge for project managers. The relationship concerning successful project and the project success factors are topics of great interest in project management. The paper highlights the most Critical Success Factors (CSFs) through project planning, project top management support and stakeholder involvement in project implementation in Guinea
  • Research link
  • key words
    Project, Project Management, Critical Success Factors (CSF), Guinea.
Factors Affecting Consumers' Trust Towards E-Commerce: Evidence from Jordanian Students' Perspective
  • Research Summary
  • E-commerce has grown widely as a new mode of trading goods and service to every work and aspect of the society due to the rapid growth of the use of internet. However, consumers are still sensitive towards the trust of e-commerce. This study examines the factors that are affecting consumers’ trust towards e-commerce, with evidence from students in Jordanian university. Using the sample of 150 university students in Jordan through questionnaires, the findings indicate that there is significant effect of consumer behaviour as well as privacy and security on consumers’ trust. This study recommends that more extensive culture awareness programs should be provided by both public and private sectors in order to provide Jordanian population with needed information about e-commerce and its benefits; and also pay more attention to the security issues and communicate their actions toward ensuring secured services to their consumers.
  • Research link
  • key words
    e-commerce, consumers, trust, behaviors, security, privacy
The Impact of Service Quality and Relationship Quality on E-Advertising Success: Knowledge Management as a Moderator
  • Research Summary
  • Existing studies have examined forced viewing of online advertisements and elucidates how consumers experience forced exposure circumstances in interactive environment while very few of this studies have really investigated the aspect of relationship quality and service quality in relation to online advertising. This study seeks to examine the effects of relationship quality and service quality on e advertising in the advertising industry with the inclusion of knowledge management’s role as a moderator to measure its influence on the relationship. After using survey of 119 CEOs and managers of advertising agency companies in Jordan, the findings show that relationship quality (trust, commitment, and satisfaction) and e-advertising success are positively related. The findings also show that service quality from the perspective of service tangibility and service responsiveness have insignificant relationship with e-advertising success, meanwhile service quality from the perspective of service reliability is positively and significantly related with success of e-advertising. Knowledge management moderates the association between relationship quality and e-advertising success, but insignificant in the relationship between service quality and e-advertising success. This study suggests that advertising agency companies should improve in service and relationship quality by implementing and effective knowledge management system that will enhance the established trust and commitment with their online consumers, and lead to e-advertising success.
  • Research link
  • key words
    service quality, relationship quality, e-advertising, knowledge management
Factors Contributing To Project Success among Organizations in Guinea
  • Research Summary
  • Project Management in Guinea is growing rapidly such as in many developing countries. It’s heavily used now in diverse area such as in agriculture, construction, manufacturing, telecoms, IT, education, and so on. This high prevalence of making projects in various sectors determined the increasing importance of effective project management. Managing project rightly at a right time with multiple constraints (human and technical aspect) remains the main challenge for project managers. The relationship concerning successful project and the project success factors are topics of great interest in project management. The paper highlights the most Critical Success Factors (CSFs) through project planning, project top management support and stakeholder involvement in project implementation in Guinea
  • Research link
  • key words
    Project, Project Management, Critical Success Factors (CSF), Guinea.

مساعد العميد لشؤون الجودة والتخطيط 

مساعد العميد لشؤون الجودة والتخطيط 

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