Biography

Professional Summary: Prof. Dr. Naseem Twaissi, a dedicated and experienced academic with a PhD in Business Administration/Quality Management from the University of Huddersfield, UK (2009). Serving as a full Professor in the Department of Business Administration, I bring to the table a wealth of expertise in quality management, strategic management, and capacity building. My career has been marked by leadership roles, extensive research, and a deep commitment to fostering education and institutional development. Professional Experience: In my tenure at AHU, I've had the privilege of being the Head of the Business Administration Department and the Vice Dean of the College of Business Administration and Economics. My responsibilities extended to overseeing the Strategic Planning Unit within the Development and Quality Deanship at Tabuk University. A major highlight of my academic contributions includes the design and implementation of the MBA program at AHU. I've also actively supervised numerous master’s theses and have been involved in master’s and doctoral thesis discussions, both in Jordan and internationally. My reviewing credentials span several international peer-reviewed refereed journals in business administration. On the institutional front, I played a pivotal role in formulating the strategic plan for Tabuk University (2016-2018) and contributed significantly to the global marketing strategy for Petra, a premier tourist city. Research & Publications: My academic vigor is reflected in numerous research papers published in esteemed international refereed journals. My primary research interests lie in quality management, strategic management, human resource management, and organizational behavior. Additionally, I've been a speaker at various international conferences and have led an array of funded projects, predominantly in quality management. Training & Development: Certified International Liverpool College, University of Liverpool, UK. He holds a certified trainer of trainers certificate in the field of strategic planning Al- Hussein Bin Talal University. Certified as a trainer at Al Hussein Bin Talal University,

Degree Major University Year
See Qualifications
 PhD in Business Administration (2009)/University of Huddersfield\ UK. The title of the PhD thesis: An Evaluation of the Implementation of Total Quality Management (TQM) within the Information and Communications Technology (ICT) Sector in Jordan. Master’s degree in public Aadministration (2001)/ University of Jordan, Faculty of Graduate Studies, Jordan. Postgraduate Certificate Postgraduate Certificate in Social Research (2007)/University of Huddersfield / UK. Bachelor of Science B.Sc. in Public Administration / Mu’ta University, Jordan. -
 2000
Position University / Department Period
See Details
• أستاذ دكتور في قسم إدارة الأعمال، جامعة الحسين بن طلال (2024 – حتى الآن). • نائب عميد كلية إدارة الأعمال والاقتصاد، جامعة الحسين بن طلال (2018 – 2019). • مشرف وحدة التخطيط الاستراتيجي في عمادة التطوير والجودة، جامعة تبوك – المملكة العربية السعودية، خلال العامين الأكاديميين 2016-2017 و2017-2018. • أستاذ مشارك في قسم العلوم الإدارية، جامعة تبوك – المملكة العربية السعودية (2016 – 2018). • نائب عميد كلية إدارة الأعمال والاقتصاد، جامعة الحسين بن طلال (4 نيسان 2016 – 1 أيلول 2016). • أستاذ مشارك في قسم إدارة الأعمال، جامعة الحسين بن طلال (من 23 حزيران 2015 –2024). • رئيس قسم إدارة الأعمال، جامعة الحسين بن طلال (2011 – 2012). • أستاذ مساعد في قسم إدارة الأعمال، جامعة الحسين بن طلال (31 كانون الثاني 2009 – 22 حزيران 2015). • محاضر غير متفرغ في برنامج الماجستير في نظم المعلومات الإدارية، جامعة البلقاء التطبيقية (2010 – 2013)
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-		 2000/01
Project Role / Funding Period Status
Co-researcher for the TEMPUS Project "Enhancing Quality Assurance Management in Jordanian Universities" (EQuAM), funded by the European Commission and coordinated by the University of Barcelona (UB), Spain.
The EQuAM project (Enhancement of Quality Assurance Management in Jordanian Universities) was a 36-month, European Commission-funded TEMPUS initiative launched on December 1, 2012, and coordinated by the University of Barcelona. Focused on modernizing higher education, the project successfully developed and piloted a comprehensive Quality Assurance Model (Principles, Guidelines, and Procedures) to support Jordanian universities and their QA Bureaus. Based on best practices from the Bologna Process and aligned with national accreditation requirements, this completed initiative successfully enhanced internal capacity, sustainability, and institutional autonomy across Jordan's tertiary education sector.
 Researcher
 2000/01
 Completed
Co-researcher of the “Development of Quality and Professionalism criteria in Jordan Media"
Developed and established comprehensive quality and professionalism criteria for the media sector in Jordan. This project was funded by the Jordanian Scientific Research and Innovation Support Fund (2012–2013) to enhance media industry standards and performance.
 Researcher
 2000/01
 Completed
Co-researcher for the TEMPUS Project "Enhancing Quality Assurance Management in Jordanian Universities" (EQuAM), funded by the European Commission and coordinated by the University of Barcelona (UB), Spain.
The EQuAM project (Enhancement of Quality Assurance Management in Jordanian Universities) was a 36-month, European Commission-funded TEMPUS initiative launched on December 1, 2012, and coordinated by the University of Barcelona. Focused on modernizing higher education, the project successfully developed and piloted a comprehensive Quality Assurance Model (Principles, Guidelines, and Procedures) to support Jordanian universities and their QA Bureaus. Based on best practices from the Bologna Process and aligned with national accreditation requirements, this completed initiative successfully enhanced internal capacity, sustainability, and institutional autonomy across Jordan's tertiary education sector.
 Researcher
 2000/01
 Completed
Co-researcher of the “Development of Quality and Professionalism criteria in Jordan Media"
Developed and established comprehensive quality and professionalism criteria for the media sector in Jordan. This project was funded by the Jordanian Scientific Research and Innovation Support Fund (2012–2013) to enhance media industry standards and performance.
 Researcher
 2000/01
 Completed
Thesis Title Student Type / Role Status
Supervision and examination of over 50 Master's theses in the fields of: Strategic Management, Total Quality Management Applications, Knowledge Management, Human Resource Management, Organizational Behaviour and Business Ethics, Crisis Management and Digital Transformation in Business Organizations, Entrepreneurship. See Details Master's
Main Supervisor		 Completed
Conference / Paper Location Date Participation
Conferences - See Details
Alghizzawi, M., Alaawad, H. A., Abu-AlSondos, I. A., Twaissi, N. M., Omeish, F., & Al Muhaisen, O. (2025). Integrated digital marketing strategies: MIX SEO, content, and social media. In 2025 International Conference on Business Intelligence for Technology Innovation (ICBITI). IEEE. https://doi.org/10.1109/ICBIT165527.2025.11500731 Abu-AlSondos, I. A., Frangieh, R. H., Alghizzawi, M., Alotoum, F. J., Twaissi, N. M., & Aloqool, A. (2025). Social media influencers: Their effect on consumer purchase behavior. In 2025 International Conference on Business Intelligence for Technology Innovation (ICBITI). IEEE. https://doi.org/10.1109/ICBIT165527.2025.11500723 Abu-AlSondos, I. A., Alkhodar, D., Alghizzawi, M., Twaissi, N. M., ALKasassbeh, H., & Al Muhaisen, O. (2025). The effect of customer behavior on digital marketing approach. In 2025 International Conference on Business Intelligence for Technology Innovation (ICBITI). IEEE. https://doi.org/10.1109/ICBIT165527.2025.11500673 Abu-AlSondos, I. A., Ziani, M., Alghizzawi, M., Twaissi, N. M., Alotoum, F. J., & Al Muhaisen, O. (2025). The part artificial intelligence plays in customizing digital marketing plans. In 2025 International Conference on Business Intelligence for Technology Innovation (ICBITI). IEEE. https://doi.org/10.1109/ICBIT165527.2025.11500742
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 2000/01/01 Participant

Additional Information

Day Time Location Notes
Interest Area Description
Strategic Management, Quality Management Studies, Organizational Behavior, Human Resources Management, Entrepreneurship
Field Description
Strategic Management & Entrepreneurship, Total Quality Management, Management Information Systems & Knowledge Management, Organizational Behaviour & Human Resource Management, Marketing & Public Relations, Specialized Sector Management (Health, Tourism & International Business), Business Research Methods & Academic Supervision.
Course Code Level Credits
Modules Taught at the Master of Business Administration (MBA) Level: Advanced Total Quality Management, Advanced Marketing Management, Contemporary Topics in Business Administration, Advanced Management Information Systems Project, Advanced Knowledge Management Systems, and Advanced Strategic Information Systems Courses Taught at the Bachelor of Business Administration (BBA) Level: Total Quality Management, Strategic Management, Entrepreneurship, Public Relations Management, Principles of Marketing, Organization Theory, Corporate Governance, Graduate Project in Business Administration, Managing the Organization's Environment, International Business Administration, Principles of Management, Organizational Behaviour, Operations and Production Management, Negotiation Management, Managerial Control, Management of Meetings, International Business Management, Human Resource Management, Business Research Methods, and Business Communication Skills. . - Bachelor